ROI calculator online

Online ROI calculator is an indispensable tool for assessing the effectiveness of investments in advertising (ROI - return on investment) and other important indicators of marketing activities: CTR, CPM CPC, CPA, CPL, CPO, AOV, CR.

Simply enter the required data and instantly find out how profitable your advertising campaign is campaign in just a few clicks.

What is ROI and how does it affect your business?

ROI, or return on investment is a key indicator in marketing, which allows you to determine whether your advertising is making a profit or loss. This indicator allows analyze the effectiveness of your advertising channels taking into account costs.

ROI is calculated using the formula:
ROI = (sales income - advertising costs) / advertising costs advertising * 100%

Example of calculating ROI online

To calculate ROI, you need two main indicators: advertising costs and advertising revenue.

Let's look at an example: you invest 50,000 hryvnia in advertising and receive 85,000 hryvnia in revenue. According to the formula, your ROI is 70%. Congratulations, your advertising campaign is paying off and bringing profit!

Additional advertising performance indicators

In addition to ROI, our calculator allows you to calculate other important marketing indicators. Let's Let's look at them in more detail:

1. CTR (click-through rate) - reflects how many clicks there are for each thousand impressions of your ad. Calculated by the formula: CTR = number of clicks / number impressions * 100%.

2. CR (conversion rate) - shows what percentage of customers complete the target action. CR can be divided into three subcategories: conversion to cases, leads and sales.

- Conversion to hits: reflects the ratio of clicks to hits. Calculated using the formula: CR = number of hits / number of clicks * 100%.

- Conversion to leads: reflects the ratio of calls to leads. Calculated using the formula: CR = quantity leads / number of hits * 100%.

- Sales conversion: shows what percentage of leads lead to sales. Calculated by formula: CR = number of sales / number of leads * 100%.

3. CPM (cost per thousand impressions) - determines the cost of a thousand ad impressions. Calculated using the formula: CPM = advertising costs / number of impressions * 1000 impressions.

4. CPC (cost per click) - shows how much each click on your ad costs. Calculated using the formula: CPC = advertising costs / number of clicks.

5. CPA (cost per action) - reflects the cost of one targeted action caused by your advertising. Calculated using the formula: CPA = advertising costs / number of targeted actions.

6. CPL (cost per lead) - determines the cost of attracting one lead through advertising. Calculated using the formula: CPL = advertising costs / number of leads.

7. CPO (cost per sale) - reflects the cost of each completed sale received thanks to advertising. Calculated using the formula: CPO = advertising costs / number of sales.

8. AOV (average bill) - shows the average revenue per sale. Calculated by formula: AOV = sales revenue / number of sales.

ROI calculator online is your reliable tool for assessing advertising effectiveness.

This tool will be useful for both internet marketers and business owners who want effectively manage your advertising budgets and achieve successful results.